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SUPERCHARGING ROAs FOR CLAYS
The Challenge
Deliver a high impact brand launch for the new Clays Canary Wharf venue, whilst hitting aggressive online booking ROAS targets across venues for the whole business.
The Supercharging
We built a multi-levered, data-driven audience plan that leveraged Clays’ first-party audience segments, alongside profiles that we identified via our AI led planning tool, to draw out thousands of additional data signals to target against, and join-up, audience targeting across channels.
We also built a live dashboard pulling in key performance data across channels so that all stakeholders could access key stats at any time throughout the campaign, meaning optimisation decisions could be made faster. Weekly strategy calls enabled us to share data, discuss creative, venue, audience and channel optimisation. This ensured our media was always highly calibrated with business performance and working toward achieving our ultimate revenue goal
The Results
We exceeded every target delivering the highest performing year-to-date for Clays. Our results were so good, we won the Best Hospitality Campaign award at the UK Paid Media awards where our entry was credited for "an outstanding initiative in targeting audiences and sophistication in employing cutting-edge technologies. The agency's ability to evolve and adapt during the entire campaign contributed to achieving remarkable results."